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Printed Proofs - Color Policies
To best manage our digital color output, we calibrate our printers and profile our different medias according to industry standard CMYK ink densities. That said, the only accurate way any person can judge what any digital color will look like when printed on a particular material, is to print it. Therefore, unless a printed proof is ordered and approved, you waive the right to object to the colors printed. There is no guarantee (written or implied) that the digital colors used in your file(s) can or will print to your personal expectations. All computer monitors display, and all color devices print colors differently, therefore if your job is color sensitive, critical Pantone colors must be called out in writing and a printed proof must be ordered and approved before the actual printed product is produced. PDF files will provide only a reference and cannot be used to match color.

EMULATING SPECIFIC COLORS
If you need us to emulate our printing against existing printed materials (i.e. your brochure, business cards, etc.) or any specific color, there is a separate charge of $150 per hour for this service. A printed proof, for final color approval, is required.

Converting spot colors to process colors
(from pantone.com)
"Often times, a spot PANTONE MATCHING SYSTEM Color is requested when creating a four–color process piece. The spot color should be evaluated to see how it will look if printed in CMYK. While some colors can be simulated well, there are many that look quite different. As the quality of the resulting color conversion is very subjective, the designer can make decisions using the PANTONE® COLOR BRIDGE™ guide."

Large format color printers print using CMYK colors only and are NOT spot color Pantone® devices. All PMS spot colors are digitally reproduced in process color using current standard Pantone® Color Bridge CMYK values. Pantone's® CMYK colors are not an exact match to their solid spot color equivalents, therefore no guarantee is made that your final printed colors can be an exact match to a specified PMS spot color. For more information on Pantone's color matching, go to www.pantone.com.

Printed Proofs - Errors & Ommissions
We do not know what your artwork is expected to look like, therefore we cannot, and do not, "proof" print-ready files for any typographical errors, ommissions or graphics we consider to be of lesser quality than our standards and are not responsible for errors created in design. The only accurate way to "proof" a digital file is to print it. Therefore, unless a printed proof is ordered and approved, you waive the right to object to printed content. There is no guarantee (written or implied) that all the elements used in your file(s) can or will print to your personal expectations. All computer monitors display, and all color devices print graphics differently, therefore if your job is sensitive, a printed proof must be ordered and approved before the actual printed product is produced. A PDF file is not considered a print accurate proof.

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Information on this page was last updated on: 05-Jan-2010
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